- Communicating about quality and food safety can be tricky both internally and externally
- Communicating the right messages to top management with the right KPIs is fundamental to gain commitment and resources: but are typical measures good enough for this?
- Communicating food safety challenges to whole organization is key to foster culture of quality through the organization
- Let the consumer look inside: communication to keep high consumer trust and confidence in the food safety system
Manuel Mariani, Director of Quality and Food Safety- Region: Italy , Barilla Group