Communicating quality and food safety: should I say it or not?

13:10 - 13:45

 

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  • Communicating about quality and food safety can be tricky both internally and externally
  • Communicating the right messages to top management with the right KPIs is fundamental to gain commitment and resources: but are typical measures good enough for this?
  • Communicating food safety challenges to whole organization is key to foster culture of quality through the organization
  • Let the consumer look inside: communication to keep high consumer trust and confidence in the food safety system

Manuel Mariani, Director of Quality and Food Safety- Region: Italy , Barilla Group