Wiebe Willig succeeded founder Henri Willig as the managing director of the second generation family business Henri Willig Cheese. While growing up he witnessed the company going through several growing stages from start up to an international player in specialty cheeses. After finishing his studies Finance & Economics at the Free University of Amsterdam in 2001, Wiebe briefly worked for Accenture after which he entered the family business as director of finance. In 2011 he took over the role of managing director.