Improving Data Quality to Achieve Traceability in the Supply Chain : How Standards Help Companies get Started

Jerry Tracey has been working as member of the management team of GS1 Netherlands since December 2012. He was first responsible for the implementation of GS1 standards in the general merchandise and apparel sectors. Later he became responsible for the food, health and beauty industries. Since January 2019 he is heading all industry engagement and implementation projects regarding retail and consumer products in the Netherlands. Jerry has extensive experience with the exchange of product data in the Dutch FMCG/retail industry and the Benelux Do-It-Yourself & Gardening industry, particularly for omnichannel commerce. Leading a comprehensive nationwide data quality program in the Netherlands that involves over 1.000 suppliers and all major retailers, he has many insights on the way manufacturers are trying to meet the increasing demands of retailers, consumers and legislators for accurate information on their products. Prior to his work in GS1, Jerry held senior marketing positions with retail organizations including Staples, Halfords and Praxis. He has a Master’s in Business Economics from the University of Amsterdam.

Carolyn Lee has been working for GS1 since June 2011, leading the GS1 Global Traceability Programme, a capacity building initiative involving 65 countries. She is a contributor to the development of traceability guidelines on industry best practices, other key traceability related documents such as the GS1 Global Traceability Standard as well as the author of the GS1 Global Traceability Compliance Criteria for Food Application Standard, December 2016. Using experiences gained from this work, she collaborated in the development of materials for the GS1 Master Data Services Programme and is the lead auditor for traceability audits in various markets. Carolyn is currently an expert in the ISO/TC 34 workgroup where key outputs were the ISO 22000:2018 Food safety management systems-Requirements for any organisation in the food chain, and has been a speaker for various events such as the EU-ASEAN Forum on Food Safety, International Dairy Federation Symposium and the World Bank. Prior to her work in GS1, she has been in laboratory management (ISO 17025), product development on food packaging materials, quality manager and an auditor for food management systems. She is a registered Food Hygiene Trainer by the Ministry of Health Malaysia (MOH), Hazard Analysis Critical Control Point (HACCP) trainer and an ISO 9001 lead auditor. Possessing a European Masters in Food Science, Technology & Nutrition (SEFOTECHNUT) from 4 partner universities; KU Leuven, Anhalt University of Applied Sciences, Dublin Institute of Technology and Universidade Católica Portuguesa, she maintains a close relationship with academia, being invited as a guest lecturer for the Food Safety Module in KU Leuven, Ghent campus.