Quality by Design – Make it Right the First Time; Perspective of Coca-Cola EMEA

How we try increase our success rate in the new product development process and why it is important;

Importance of a cross functional team and collaboration within the Quality by Design framework;

Importance of a clear and transparent process for new products development and the role of iterative risk assessment within end to end supply chain: from ingredients sourcing to the shelf and consumers;

How we learn from successes and failures, and utilise this knowledge to improve development and execution for consumer satisfaction

Christo Velkov, Quality, Safety and Environment Director, Central and Eastern Europe, CocaCola