Reg. EU 2018/775: Survival Guide to the COOL Implementation for the Primary Ingredient

Regulation EU 2018/775 provides - since 1st April 2020 - that all the food products claiming a specific origin or provenance shall declared the true origin of their primary ingredient as well.
Define which is this primary ingredient and navigate through the complexity of such rules will be on of the main challenge for EU food companies in 2020. Due to the lack of clarity of certain provisions and to the vagueness of the EU Commission guidance on the topic, broad space for interpretation across the 27 EU Member States will be left.
The speech will try to help companies in navigating safely through such uncertainty, bringing up to date news about the application of the Regulation and solutions from real world case studies.