Chasing Zero - Fit for Purpose Regulations and Consumer Trust

• Delivering on Quality and Food Safety have long been priorities for responsible industry players, this session will provide some reflection upon the meaning of Zero in various contexts
• Regulatory criteria are often based on limit of detection, as science and analytical equipment evolve how do manufacturers manage shifting goalposts and how well defined are the methods of analysis
• NGOs and the media typically have no regard for regulatory thresholds if detecting 'undesirable' constituents in your products, how to address this together
• What does zero mean in the context of claims?

Kath Dunbar, Global Director Science and Regulatory Affairs, Ab-InBev