New regulations, incidences, new technologies, and other happenings continue to shape the way food businesses are operated and the impact that food has on the lives of consumers. The diffusion of online fake news about food is becoming increasingly fast-paced and widespread, making it more difficult for the public to recognize reliable information. Reported news and the transmission of information across social media sites continue to deploy negative media trends. Misinformation about food processing and handling practices has had a negative impact on consumption patterns and created anxiety among consumers. These events deal with the negative impact of what has been categorized as fake news and rumors, which have particularly impacted the purchasing and consumption pattern of consumers. In a fast-globalizing world where food is a necessity of life, the news in one part of the World easily makes the headlines in other regions fast!! And yet, despite better connections and a more informed public, no one is on the same page with fact-finding the erroneous information and having a major campaign of verified topics. Unfortunately, unverified and baseless information is increasingly being disseminated and accessed through social media applications. Food industry experts have urged authorities need to monitor inaccurate reports and put out clarifications as soon as possible on social media showing that food safety and quality parameter are non-negotiable. This presentation will evaluate how food handlers can mitigate information on social media content on platforms such as Facebook and Twitter. The presentation will discuss the many ways unverified contest is affecting the food business.
Adeniyi Odugbemi, PhD, Global Director of food safety & food defense, ADM